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Pew Study Shows Growth in Use of Online Social Networks (Not Just for Kids Anymore)

The share of adult internet users who have a profile on an online social network site has more than quadrupled in the past four years — from 8% in 2005 to 35% now, according to the Pew Internet & American Life Project’s December 2008 tracking survey.

share of adults using social media

source: Pew Internet: Adults and Social Network Websites

What does this mean for Real Estate?

If you dig into the study a bit (download), it’s clear the vast majority of folks are there to connect with people they already know. This should bode well for agents who are used to receving 80%+ of their business from people they already have a relationship with.

Comments on this entry are closed.

  • Carl Peterson January 18, 2009, 11:52 pm


    You always seem to have the best information!